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Danone assigned Use Design to develop an event-driven web site in order to support a promotional campaign for children from 6 to 12 years old. This campaign organized a cards game competition, which cards were available on the Actimel products packaging. |
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This site, developed in Flash, was inspired from the TV commercial - created in 3D animation- graphic universe. This commercial showed Actimel team members fighting with spaceships. So we organized the whole navigation around a spaceship dashboard. |
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´a new creative interface to support a promotional campaignª
Use Design created a module which allows to children to customize a play card and then to print and/or send that card by mail to a friend.