Use Design creates user interfaces with a special identity. They are made specifically for your products and services.
Brand identity leans on the brand’s relationship with its customers and users. For a large number of products and services this relationship is established through an interface. To an extent that sometimes we could say that the interface IS the brand.
Digital brand identity consists of visual interface components (graphic design, icons, interactions) but also of the brand elements such as logotype, brand design, product communication and documentation (user manuals, quick reference guides, user instructions, tutorials, brochures and so on).
Use Design proposes you to enhance customer experience by working on all brand contact points.
The wide spreading and availability of products/services give users and consumers a vast choice.
This means that it becomes increasingly more difficult to make your products and services visible to the public. To find effective means to differentiate your product or service from its competitors is vital, because often the user takes only few seconds to judge.
The impression given off in these initial instants is decisive and allows to steer the user in a certain direction.
The choice is vast, but so is the multitude of contact points once the user has chosen a service: its logo, its virtual “packaging”, user guidance, online help... At every moment the identity will be subject to user approval.
From the first contact and first experience the user needs to have a positive product/service image.
For example, for a web service it means offering simple and efficient registration forms, to engage users into using the service. For an application it means not having to read the instruction manual before trying it out for the first time. The interface must be simple and guide the user in accomplishing the tasks.
The impression given off in these initial instants is decisive and allows to steer the user in a certain direction.
The choice is vast, but so is the multitude of contact points once the user has chosen a service: its logo, its virtual “packaging”, user guidance, online help... At every moment the identity will be subject to user approval.
From the first contact and first experience the user needs to have a positive product/service image.
For example, for a web service it means offering simple and efficient registration forms, to engage users into using the service. For an application it means not having to read the instruction manual before trying it out for the first time. The interface must be simple and guide the user in accomplishing the tasks.
By creating a visual identity intrinsic to your company’s identity and in its extension, we will allow your interface to convey values such as professionalism, elegance, freshness and so on, the values that you choose to convey.
An innovative interface with a strong visual identity often becomes the identity corner stone for a software company.
View our references to discover the digital identity project examples.
View our references to discover the digital identity project examples.
To know more:
> user and consumer experience
> user and consumer experience
